Two—Tone Caps, First—Issue Tees, and the beginning of ASTERRISK—PROJECT®.
Nearly a year of consistent hard work has gone into reaching this point. Countless late nights, failed samples, and decisions that felt like setbacks at the time. Each one pushed us closer to the standard we always wanted to set. Nothing about this was instant.
The Start
The initial idea came in December 2024. By January, planning had started, logo concepts were drafted, and the framework of the brand was being built. We set out with one principle: every garment had to be intentional, built to endure, and unmistakably ours.
The Work
The process was never straightforward.
- Early cap and t-shirt samples failed — wrong colours, poor finishing, inconsistent sizing. Cheap fabrics, cheap prints.
- We had to walk away from manufacturers who couldn’t deliver. That slowed us down, but it taught us exactly what we wouldn’t settle for.
- Packaging, site design, and future product sketches were happening in parallel. Even before Drop 001, the foundation for future projects was already being laid.
By summer 2025, things began to align. We found a cap manufacturer who understood the quality we were looking for. The first samples of the Two—Tone Cap came back right: structure, fit, finish. Finally, it felt like progress.
Around the same time, we found a t-shirt supplier that matched our standards. The First—Issue Tee became our statement piece, a clean, structured fit, refined print, and attention to detail that made sense for a launch, and as our introduction to the world.
The Result
By September 2025, we had two pieces that carried the weight of the last year, and were finally ready to be introduced to the market:
- The Two—Tone Cap in Khaki and Navy: Functional, understated, and built to last.
- The First—Issue Tee in White and Blue: Minimal yet elevated, with every small decision considered.
Drop 001 is living proof that persistence matters. That even with no external rewards, you keep going. You refine. You take risks. You move forward.
Looking Ahead
‘Behind the *Project’ will continue with every drop. Documenting not just what we create, but why. A behind the scenes look at the process, the decisions, and the details that shape each collection.
Drop 001 set the tone: discipline, patience, and detail above all else. Now we move towards the next project, carrying those same principles into what’s coming next.